![]() Stupendous amounts of data are set in motion each day as, with an innocuous click or tap, people download movies on iTunes, check credit card balances through Visa’s Web site, send Yahoo e-mail with files attached, buy products on Amazon, post on Twitter or read newspapers online.Ī yearlong examination by The New York Times has revealed that this foundation of the information industry is sharply at odds with its image of sleek efficiency and environmental friendliness. They are a mere fraction of the tens of thousands of data centers that now exist to support the overall explosion of digital information. Today, the information generated by nearly one billion people requires outsize versions of these facilities, called data centers, with rows and rows of servers spread over hundreds of thousands of square feet, and all with industrial cooling systems. That was in early 2006, when Facebook had a quaint 10 million or so users and the one main server site. Rothschild, the company’s engineering chief, took some employees on an expedition to buy every fan they could find - “We cleaned out all of the Walgreens in the area,” he said - to blast cool air at the equipment and prevent the Web site from going down. The electricity pouring into the computers was overheating Ethernet sockets and other crucial components. ![]() The company had been packing a 40-by-60-foot rental space here with racks of computer servers that were needed to store and process information from members’ accounts. ![]() ![]() Jeff Rothschild’s machines at Facebook had a problem he knew he had to solve immediately. ![]()
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